Luiza Loures is a director and producer with a background in Cinematography from Universidad del Cine in Argentina. Her work spans both narrative and commercial projects, shaped by a cross-cultural perspective developed through her experience in Argentina and the U.S.

Before moving into film production, Luiza worked for three years as a creative at adidas in Argentina, where she helped conceptualize and develop global campaigns. She was part of the team behind the jersey launches for all adidas-sponsored South American teams during the 2022 World Cup and Copa América. As a member of the adidas Originals Latin America team for over a year, she contributed to the localization of major campaigns for iconic silhouettes like the Superstar, Samba, and Gazelle, and worked on releases tied to collaborations with Bad Bunny and Edison Chen.

Her films have been featured in C41 Magazine and selected by international festivals including Festival Fotogenia, MADRIFF, and Paradise Film Festival—where her short film Acuerdo was awarded Best Short Film.

Luiza currently works as a Junior Producer at Let it Rip Pictures in the U.S., where she continues to develop compelling, visually driven stories across formats. Most recently, she served as Associate Producer on The Athletes Code, a campaign that received multiple awards, including Silver and Bronze Cannes Lions.